We compare your CTR, CPM, and CPA against real industry benchmarks for your country, vertical, and objective. Daily budget (calculated from total spend and period) affects delivery potential. Results and frequency improve score accuracy.
AdScore Ninja compares your campaign metrics against aggregated industry benchmarks including CTR, CPM, CPA, Results, and Frequency.
Your final score represents how your campaign performs relative to other advertisers in the same industry.
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